Like cricket in India is consumed more during the day-night matches, and obviously outdoor, as more people can enjoy the game after a hard day of work, until only a couple of years ago, maybe a couple more, drinking is slowly swaying away from an outdoor night sport, to well, a complete turnaround.
And surprisingly, a country in which this sport (the latter one) is a big big taboo, boasts one of the highest drinking populations on earth. What’s brewing here? Let us understand, obviously from an informed investors’ perspective.
The first question is, what are Indians drinking? Knowing that, what’s in it for the investors? Two very must-know facts-