Varun Beverages gets nod to enter into binding agreement with PepsiCo
18th Feb 2019

Varun Beverages has received an approval to enter into a binding agreement with PepsiCo India Holdings (PepsiCo) to acquire franchise rights in South and West regions from PepsiCo for a national bottling, sales and distribution footprint in 7 states and 5 Union Territories.

Upon completion of these acquisitions, the company will be a franchise of PepsiCo beverages business across 27 states and 7 Union Territories of India. The proposed acquisitions are in line with the company's strategy to expand into contiguous territories and will help to acquire greater scale, operational productivity and efficiency leading to higher revenues and profitable growth.

The Board of Directors of the company at their meeting held on February 18, 2019, considered and approved the same.

Varun Beverages is a key player in beverage industry and one of the largest franchisee of PepsiCo in the world (outside USA).