Himatsingka Seide’s arm inks licensing agreement with Iconix Brand Group
4th Mar 2019

Himatsingka Seide’s step down wholly owned subsidiary -- Himatsingka America Inc has entered into a licensing agreement with Iconix Brand Group, Inc. for the Royal Velvet brand. The agreement gives licensing rights to the Royal Velvet brand is for the territory of North America.

Royal Velvet is a heritage home brand that brings luxury to life through its classic and colorful aesthetic. Under the new licensing agreement, Himatsingka will design, manufacture and distribute the Royal Velvet brand across multiple home textile categories including core bedding, fashion bedding, utility bedding, bath & bath accessories.

Himatsingka Seide is in the business of manufacturing natural silk and silk blended fabrics, silk woven yarn, etc. Its product range includes decorative fabrics for home furnishings mainly bed linen, bridal wear, fashion fabrics for men and women wear etc.