HCL Technologies launches ADvantage Experience platform
26th Mar 2019

HCL Technologies (HCL) has launched the HCL ADvantage Experience. This platform works with Adobe Experience Cloud to enable companies to create, personalize, and measure the customer experience through various touchpoints in a customer’s journey.

The HCL ADvantage Experience provides marketers with digital stores and libraries for quick launches, as well as the ability to integrate data from disparate legacy marketing systems. Using the HCL ADvantage Experience, an overall 50 to 60 percent accelerated time-to-market for marketing campaigns can be expected. The HCL platform also enables quick onboarding and smoother agency collaboration, while standardizing processes around marketing activation.

HCL Technologies is a leading global IT services company that helps global enterprises re- imagine and transform their businesses through digital technology transformation.