Aditya Birla Fashion’s menswear brand launches ‘Fresh Mints’ Campaign
13th Apr 2019

Aditya Birla Fashion and Retail’s menswear brand -- Peter England has launched Mint Collection, a range of formal shirts in refreshing shades of green through its campaign ‘Fresh Mints’. Building a heritage of path-breaking innovations in the world of fashion-conscious, Peter England has beautifully weaved in elements of nature in the fabric. The new collection of shirts is infused with fresh mint fragrance that keeps one refreshed.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.