Bajaj Finserv’s BijliOnEMI Campaign enters into second phase
30th Apr 2019

Bajaj Finserv’s BijliOnEMI Campaign has entered in its second phase wherein through a Vox Pop video the Bajaj Finserv team spoke to customers to understand their problems during summer and the reaction on the ‘Electricity bill on EMI’ proposition along with ‘AC on EMI’ by Bajaj Finserv.

Simultaneously, a contest is being run on social media to engage with the consumers on the same lines. Through the contest, users are asked to share their Bijli stories (whether they relate to power cuts, long electricity bill queues, reaction at home after long electricity bills, etc) through videos, images and text on their social profile tagging BijlionEMI and BajajFinserv. The top 10 Reponses with maximum engagement (likes, shares, comments) on their posts stand a chance to win Amazon voucher worth Rs 5,000 and the top response wins a Smartphone worth Rs 35,000.

Bajaj Finserv has established itself as a financial power house with interests in insurance, lending, asset management and wealth management.