Zee Entertainment Enterprises' ZEE5 partners with Optimove
23rd Jul 2019

ZEE5, a video on demand website run by Zee Entertainment Enterprises, has partnered with Israel-based Optimove to bolster the performance of the platform based on a suite of services backed by insight, engagement and optimisation. Working closely with ZEE5, Optimove will build a customer data platform for the 61.5 million-strong monthly active user base being garnered over the past year-and-a-half.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.