Zee Entertainment Enterprises’ ZEE5 installs dynamic billboards in Mumbai
1st Aug 2019

ZEE5, a video on demand website run by Zee Entertainment Enterprises has re-imagined Out-of-home advertising (OOH) by installing real-time, dynamic Billboards across Mumbai’s Western Express Highway (WEH).

These will inform the commuters of the estimated time of arrival (ETA) to their destination along with what to do while traveling by recommending favourite shows such as Kaafir, Rangbaaz to watch on the ZEE5 app.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.