PVR launches sub-brand ‘PVR UTSAV’ in Madhya Pradesh
16th Aug 2019

PVR has launched its first property in Satna with 3 screens at GMS City Centre in the state of Madhya Pradesh under its sub-brand ‘PVR UTSAV’. As a special offering for the Tier II and Tier III cities, PVR UTSAV is designed to offer a hygienic, safe and secure cinematic experience to the discerning audience.

The company has introduced its sub brand PVR UTSAV with an aim to extend enhanced entertainment for patrons in the provincial pockets of the country. With the opening of this property, PVR has strengthened its presence in the state of Madhya Pradesh to 14 screens across 04 properties.

PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.