Tata Motors ties up with what3words
17th Sep 2019

Tata Motors has tied up with location technology provider what3words for navigation services in its cars. The partnership will enable drivers to enter a three-word address by voice or text input and then navigate to that address.

The technology provider has taken the entire world, divided it into 3mx3m squares, and assigned each square a unique identifier - made of three random words. The what3words system is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.