Tata Power launches market place for rural entrepreneurs 'SaheliWorld.org'
18th Jun 2020

Tata Power has launched market place for its rural entrepreneurs, 'SaheliWorld.org'. The website will offer products, such as apparel, handicrafts, dairy, herbal, agricultural items and COVID19 essentials, made by self-help groups and farmers. SaheliWorld.org reflects company’s sole aim of empowering its SHGs and farmers to be financially independent and empower them for life.

The plethora of products on the platform also include embroidery by company’s Rabari artisans from Mundra, Gujarat, which is known for its use of delicate stitch, mirror work and bold colourful thread designs. The items also include the traditional hand woven crafts from the artisans of Dhanbad, Jharkhand, made from tiger grass, a perennial grass native.

Tata Power Company is India’s largest integrated power company with a growing international presence.