Britannia Industries focusing on rural distribution, neighbourhood stores, online sales to drive growth
21st Jul 2020

Britannia Industries is strengthening its rural distribution and focusing on neighbourhood stores and online sales to drive growth after delivering a ‘stunning’ performance in April-June in the peak of coronavirus-induced lockdown. The company is seeking to turn ‘challenges into opportunities’ in the next six to nine months when consumers are still expected to remain mostly indoors and adopt safety first approach, with localised and intermittent lockdowns being imposed to combat the pandemic.

Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.