INVIDI Technologies extends relationship with Tata Elxsi
3rd Aug 2020

INVIDI Technologies and Tata Elxsi have extended their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA. INVIDI Edge, INVIDI’s patented addressable television solution, is uniquely able to work in the satellite distribution environment on non-connected set top boxes, which in India represents the largest segment of pay TV boxes. With over 160 million subscribers, India is one of the world’s largest pay TV markets.
 
As linear advertising revenues remain under pressure due to the increasing shift of advertising spend to digital platforms, pay TV operators in emerging markets like India, Asia-Pacific and MEA regions can now offer their broadcast partners targeting and addressability, thus increasing revenue potential. Tata Elxsi has been at the forefront of enabling digital transformation for leading pay TV operators and media companies across the world, helping them develop, integrate and manage innovative services and applications that deliver new revenue streams and great viewer experience.
 
Tata Elxsi is a global design and technology Services Company and works with customers across industries such as automotive, broadcast, healthcare and telecom for product and software development.