AP govt signs MoU with ITC, HUL and P&G for women's economic empowerment
4th Aug 2020

Andhra Pradesh (AP) government has signed a Memorandum of Understanding (MoU) with three FMCG companies – ITC, Hindustan Unilever (HUL) and Procter and Gamble (P&G) -- for marketing and technology support for economic empowerment of women under two new schemes to be launched soon.

The companies will give handholding to women under the YSR Cheyutha scheme, to be launched on August 12, that aims to provide annual financial assistance of Rs 18,750 for next four years to women of 45-60 years age group belonging to SC, ST, backward class and minorities communities. The companies will help in providing marketing opportunities and technology support to women under this proposed scheme benefiting 25 lakh women in the state.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.