Tata Motors launches digital campaign ‘Atmanirbharta by Tata Motors’
11th Aug 2020

Tata Motors in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has launched ‘Atmanirbharta by Tata Motors’ - a digital campaign highlighting the existence of localisation in everything that the company do. Designed and conceptualised by WATConsult, this campaign has been released ahead of the glorious occasion of India’s 74th Independence Day and emphasises on the meaning of ‘Atmanirbharta’ or self-reliance for individuals and the nation as a whole.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.