TCPL expanding offline reach of spices, pulses brand Sampann
31st Aug 2020

Tata Consumer Products (TCPL) is now expanding the offline reach of its spices and pulses brand Sampann. The company is taking advantage of commodity spaces and driving conversion from unbranded to branded across beverages and foods. The company is witnessing a change in consumption patterns, with an increased focus on safety and convenience along with a shift towards 'trusted' brands with a strong heritage. Traditional ingredients, which have been known to build health and immunity over the ages have been favoured.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.