Tata Consumer Products’ JV introduces app-based order, payment facility
9th Sep 2020

Tata Starbucks, a 50:50 joint venture (JV) between Tata Consumer Products and Starbucks Corporation, has introduced mobile app-based order and payment facility for customers to make convenient and contactless transactions. With this new feature, a customer can now order and make payment using the Starbucks India mobile application and pick up beverages from a nearby store.

The mobile order and pay feature also offers customers features like customisation of beverages by selecting the size, coffee bean options, milk and add-ons etc. Now, customers are seeking safe, familiar and convenient experiences, and Tata Starbucks is accelerating its digital transformation plans.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.