Grasim Industries maintaining comfortable level of liquidity to navigate uncertain business environment
15th Sep 2020

Grasim Industries is maintaining a comfortable level of liquidity to navigate the uncertain business environment, with optimistion of operations across plants, reduced fixed costs and conservation of cash. Given the uncertain business environment, Grasim's current strategic focus is built on four pillars that are broadly aligned with the company's long-term strategic roadmap. These pillars include demand creation through innovative products, cost rationalisation, agility and cash flow focus. 

Grasim Industries is the flagship company of the Aditya Birla Group. The company’s businesses comprise viscose staple fibre, cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90% of its revenues and operating profits.