ITC expects Savlon to be first Rs 1,000 crore brand in personal care space
8th Oct 2020

ITC is expecting Savlon, its leading brand in health & hygiene space, to cross Rs 1,000 crore sales this fiscal year as the company has logged four folds growth over 2019-20, riding on heightened demand due to the COVID-19 pandemic. The company is trying to expand in FMCG space and increase its earnings from non-cigarette portfolio. It will be the first Rs 1,000 crore brand in the personal care space. The total consumer spend on Savlon in the last fiscal year was around Rs 250 crore and has grown four times this year.

After acquiring Savlon brand from Johnson & Johnson, the sales of products under the brand spiked. ITC is selling much more products in a month than what was sold in a year before the acquisition.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.