ITC Fiama launches 'MyHappimess'
12th Oct 2020

ITC Fiama has launched MyHappimess, an initiative designed to encourage conversations, explore the everyday emotions that go through the human mind and drive awareness around mental well-being and health. The brand with its philosophy of mood upliftment transcends from ‘Joy of Bathing’ to ‘Joy of Living’ with this launch.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.