Thomas Cook, SOTC introduce India's first physical holiday roadshows
6th Nov 2020

Thomas Cook (India) and its Group Company, SOTC Travel, have introduced India's first physical holiday roadshows since lockdown - Thomas Cook India's Freedom Month Celebrations and SOTC's Freedom Month Carnival. The series of customer centric roadshows, in association with Accor and Marriott hotels, will be held on November 8, 2020 across key source markets - Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Kolkata, Pune, Kochi, Jaipur and Baroda.

The Holiday Readiness Travel Report - Future of Travel post COVID-19, has revealed that Indian consumers are in need of reassurance, expertise and human touch to help them plan their holidays, and more so during the COVID era: 58% preferring to book holidays at physical outlets/home service.

The company's Freedom Month Celebrations and SOTC's Freedom Month Carnival have thus been designed to incorporate the reassurance of an in-person holiday booking experience within easy access, coupled with the hygiene-safety protocols of Accor and Marriott venues. Thomas Cook India and SOTC holiday experts will be present to guide and assist customers with important elements, including health and safety protocols, etc. - aimed at bringing back customer confidence in travelling during the COVID era.

Thomas Cook (India) is India’s leading integrated travel services company.