Marico launches ‘Saffola Oodles’
20th Feb 2021

Marico has forayed into the instant noodles segment with the launch of Saffola Oodles. In line with the company’s focus on strengthening its foothold in the healthy, ready-to-cook snacking category and widening its demographic relevance, under the aegis of Saffola, Saffola Oodles aims to make snacking occasions fun and delicious while maintaining the health credentials of the mother brand.

In line with the growing consumer demand for delicious yet healthy eating options, Saffola Oodles is a perfect combination of a delicious masala flavour, the goodness of wholegrain oats, and real vegetables and makes for a mouth-watering snack. It brings a twist to the conventional noodles with its unique ring-shape, making it a novel offering in the category. Saffola Oodles does not contain maida or artificial preservatives. Highly customizable, it takes only 5 minutes to prepare, making it a perfect snack time option for kids, teens and adults alike.

Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.