Zee Entertainment’s ZEE5 aims to hit 100 million user in next 12 months
12th Mar 2021

ZEE5, a video on demand website run by Zee Entertainment Enterprises, is making significant investments in strengthening its content library and enhancing the user experience as the company aims to hit the 100 million user-milestone in the next 12 months. The platform has seen strong growth in the past few quarters. ZEE5 gets about 66 million users every month. It's (investment) is significantly higher year-on-year with an intent to provide the right content to the user and best-in-class user experience with an intent to win the market.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.