Marico launches communication campaign for latest launch ‘Saffola Oodles’
9th Apr 2021

Marico has launched the communication campaign for its latest launch, Saffola Oodles - a delicious and healthy ready-to-cook snack, targeted to mothers. Evening snack time is meant to be fun for kids. It is the time where they like to have their way, especially when it comes to the choice of snack. However, mothers feel they often play killjoy, by restricting what the kids eat, or making it healthier, which of course leads to a veritable tug of war in the evening, spoiling the fun for kids during snack time.

The TVC highlights how Oodles enables the mom to play the role of fun mom at snack time. The yummy, ring-shaped, no-maida noodles made with oats, allows the mom to give her kid something he/she would love to eat, whilst at the same time being reassured that it’s healthy.

Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.