TCS launches cloud-based intelligent subscription solution for media companies
14th May 2021

Tata Consultancy Services (TCS) has launched cloud-based intelligent subscription solution leveraging SAP Business Technology Platform, to help the media and publishing industry transform customer experience and shift to subscription-based order-to-cash processes for physical and digital content.

The media and publishing industry has moved away from traditional one-off selling to a recurring revenue model based on consumption. Moreover, end consumers are looking for flexible ‘pay per use’ or ‘time-bound subscription’ options to enable ‘pay for value’, which has led enterprises to adopt customer-centric experience models that ensure long-term customer engagement.

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.