ITC augments investment in e-commerce
14th Jul 2021

ITC has augmented its capability in emerging modes such as e-commerce and modern trade channels with ''sharp-focused investments'' and is also accelerating innovation with platform centricity and ''digital-first'' brands in the wake of the COVID-19 pandemic.

Witnessing a shift in consumer behaviour after the pandemic, the Kolkata-based diversified firm has also enhanced its play in the market, reaching out to customers through e-commerce channel partners, its own ITC e-Store and even engaged D2C channels such as Dominos, Swiggy, Zomato and Dunzo.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.