Britannia Industries re-launches Milk Bikis Classic in Tamil Nadu
6th Aug 2021

Britannia Industries has re-launched its Milk Bikis Classic in Tamil Nadu, following an 'overwhelming' demand from consumers. The Milk Bikis Classic, a cult favourite biscuit of the 80s and 90s generation, is re-launched in its original avatar, flowery generation order design, Britannia embossed on the centre of the biscuit, with the familiar bottle on the pack and that same milky taste. Britannia Milk Bikis has 90 per cent market share in the milk biscuit category in the State.

Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment.