HPCL launches branded store 'Happy Shop' in Mumbai
4th Sep 2021

Hindustan Petroleum Corporation (HPCL) has unveiled its branded store 'Happy Shop', marking its foray into the non-fuel retailing business. World over, fuel retailers are vigorously pursuing non-fuel retail business to boost overall revenue margins. Non-fuel retail services such as convenience stores are an integral component in the revenue makeup of fuel retail companies globally but in the Indian market it is a relatively new format.

The contribution of non-fuel segment in revenue is between 40-50 per cent of the overall profitability in the international market whereas in India this is just 4 per cent. It opened the branded store at one of its petrol pumps in Mumbai. The store will provide home utility products including food, toiletries, healthcare products, bakery products, groceries, medicines and more. The core objective is to provide a range of good quality daily use products to customers at their convenience.

Hindustan Petroleum Corporation operates two major refineries producing a wide variety of petroleum fuels and Specialties. The Company also owns and operates the largest lube refinery in the country producing lube base oils of international standards.