PVR inks pact with NODWIN Gaming
5th Oct 2021

PVR has partnered with e-sports company NODWIN Gaming and launched the country's first in-cinema e-sports live tournaments. The company entered into the gaming exhibition segment looking at the cross over customers, who will visit the theatre to watch films and games. It has launched a pilot in four cities - Gurugram, Indore, Hyderabad and Mumbai, where it would live to stream the competition of the multiplayer game Battlegrounds Mobile India (BGMI), a game that has been recently launched and is popular among gamers.

The gamers would complete the initial round on mobile and then quarter, semis and final would be played in the cinema hall and the game would be live-streamed on the big screens. This is a ‘lethal’ combination and a long road for growing. The first round of the championship would be held on October 7 at PVR Ambience at Gurugram. 

PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.