ITC’s fragrance brand launches Fragrance Finder: Report
18th Oct 2021

ITC’s fragrance brand -- Engage has reportedly launched Fragrance Finder, an artificial intelligence tool, to help consumers select products that suit them. The tool analyses responses to questions on a consumer’s likings, gender identity and occasion of usage, and pops up suggestions.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.