Eicher Motors’ arm ties up with Italian riding gear brand Alpinestars
2nd May 2022

Eicher Motors’ motorcycle arm -- Royal Enfield has tied up with Italian riding gear brand Alpinestars to create a riding apparel collection with high protection and performance. The partnership aims to provide Indian riders with the essential tools needed to make the best of their adventures.

Royal Enfield is committed to bringing technology developments with best-in-class quality, and this association is an effort to make high-quality gear accessible to all via Royal Enfield's strong presence across markets.

Eicher Motors is an India-based company, which is engaged in manufacturing automobile products and related components. The company operates in business verticals, including motorcycles, commercial vehicles and personal utility vehicles.