Max Financial Services’ arm launches smart solution ‘Insta-COI’
30th Jun 2022

In order to deliver superior customer experience, Max Financial Services’ subsidiary company -- Max Life Insurance Company has launched a smart solution ‘Insta confirmation of insurance (Insta-COI)’+, to customers buying the ‘Max Life Smart Fixed-return Digital Plan’, a non-linked, non-participating, individual life insurance savings plan on Max Life website or Policybazaar platform.

The Insta-COI feature enables intimation to the proposer regarding the commencement of the risk cover pending release of the policy contract ensuring a quick and hassle-free onboarding.  Strengthened by AI-enabled smart underwriting, this solution is currently applicable for certain low-risk prospects choosing a sum assured of up to Rs 25 lakh.

Max Financial Services is a part of the Max group, an Indian multi business corporation.