Grasim Industries to foray into B2B e-commerce platform for Building Materials segment
20th Jul 2022

Grasim Industries has received board’s approval for foray into B2B e-commerce platform for the Building Materials segment with an investment of around Rs 2,000 crore over the next 5 years. This investment adds a new high-growth engine with clear adjacencies within Grasim’s standalone businesses as also that of its subsidiaries and associate companies.

The platform will primarily focus on MSMEs in the Building Materials segment with the potential to further extend to other relevant categories. This platform will be operated by a newly recruited leadership team from the digital ecosystem.

Grasim Industries is the flagship company of the Aditya Birla Group. The company’s businesses comprise viscose staple fibre, cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90% of its revenues and operating profits.